Experience Required: 1–3 years
About the Role:
We are looking for a skilled and data-driven Digital Marketing Expert to lead and execute performance marketing strategies across multiple platforms. The ideal candidate will have hands-on experience in managing paid ad campaigns, optimizing ROI, and leveraging analytics tools like Google Analytics to drive measurable growth.
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook/Meta, Instagram, LinkedIn, and more.
- Monitor and analyze campaign performance using Google Analytics, Google Tag Manager, and other tools to ensure continuous improvement.
- Conduct keyword research, audience targeting, and competitor analysis to maximize ad relevance and conversion rates.
- Develop and manage ad creatives, landing pages, and marketing funnels in collaboration with the design and content teams.
- Track and report key performance metrics (CPC, CTR, ROAS, conversions, etc.) and prepare performance dashboards.
- Perform A/B testing on ad creatives, targeting strategies, and landing pages.
- Stay updated with platform changes, digital trends, and best practices in performance marketing.
- Manage marketing budgets efficiently to achieve optimal return on investment.
- Collaborate with SEO, social media, and content teams for integrated digital campaigns.
- Strategize and execute the Monthly Content Calendar.
Qualifications & Skills:
- Bachelor’s degree, preferably in CS, IT, Marketing, or related field.
- 1–3 years of hands-on experience in digital and performance marketing.
- Proven success in managing Google Ads, Facebook/Meta, and LinkedIn campaigns.
- Proficient in Google Analytics, Google Ads Manager, and Meta Business Suite.
- Strong grasp of conversion tracking, audience segmentation, and remarketing.
- Experience with budget planning and ROI-focused campaign execution.
- Excellent analytical, communication, and project management skills.
- Google Ads or Meta Blueprint certification is a plus.
Salary bracket: PKR 60,000 – 110,000 (based on experience and expertise)
Perks and Benefits:
- 25 Paid Leaves Annually
- Leave Encashment Option
- Annual Performance-Based Bonus
- Annual Salary Increments
- Company-Sponsored Trips & Dinners
- Medical Allowance
- Gym Allowance
- Professional Certification Reimbursement
- Employee Referral Bonus
